Athena by Zeta

Athena by Zeta™

Athena by Zeta is the first conversational super-agent built for marketers—powered by proprietary data, contextual intelligence, and seamless integration with the Zeta Marketing Platform.

A New Era of Marketing

A New Era of Marketing

Athena by Zeta is a superintelligent agent that informs and takes action, changing how marketing leaders drive growth.

Solutions

Solutions

Discover how leading brands achieve breakthrough results with Zeta. Explore AI-powered marketing solutions tailored to your business goals and see the measurable impact you can expect from partnering with an industry-leading AI marketing platform.

Forrester Total Economic Impact™ Study

Forrester Total Economic Impact™ Study

Learn how brands grow customers, boost revenue, and cut costs with Zeta.

Industries

Industries

Leading brands across industries use Zeta’s AI-powered marketing solutions to drive profitable customer growth. Explore industry-specific solutions designed to improve targeting, engagement, and performance and see the measurable results you can achieve.

Customer Success Stories

Customer Success Stories

Find real customer stories showing measurable growth with Zeta.

Resources

Resources

Access expert insights, proprietary research, and resources designed to help you know more, drive growth, and prove results.

ZetaVation

ZetaVation

Learn how Zeta is helping you achieve the impossible, every day.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

Our People Are the Pulse of Zeta

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Zeta Live

Zeta Live

Explore Zeta Live highlights from past events and get everything you need to know about our flagship conference, where Zeta connects, shares expertise, and helps brands grow.

Zeta Live 2026

Zeta Live 2026

Your backstage pass to all sessions from this year’s event.

Partners in the Future of Marketing

Zeta’s network of industry-leading technology and solution partners keeps the Zeta Marketing Platform and our customers ahead of the curve in this dynamic digital landscape.

Predict. Personalize. Perform.
SOME OF OUR TRUSTED PARTNERS
Zeta Global will do all the work to match you with the best Service Partners.
Accenture
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries – powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 505,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises.
Ansira
Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes global companies’ internal and external teams across channels, markets, and regions. Ansira leverages AI-powered technology, vertical expertise, local insights, and strategic partnerships to optimize marketing performance and empower partner growth at scale. For more information, visit: http://www.Ansira.com.
Armature
A marketing architecture firm built to ensure marketing investment delivers. We connect strategy, data, technology, and execution to enable personalization, customer retention, and growth. Grounded in trust, candor, and client commitment, we work as an extension of our clients' teams to deliver meaningful outcomes and exceptional customer experiences. For the past two decades, our collective team has worked with global organizations across industries bringing enterprise-level experience and scale to large, multi-brand initiatives.
Artefact
Artefact is a global data-driven services company specialising in consulting for data transformation and digital & data driven marketing. We help companies transform data into business impact by delivering tangible results across the entire value chain. Our approach is unique. We sit at the intersection of consulting, marketing and data science, and our data-driven solutions put consumers at the heart of companies’ digital transformation strategies. Artefact is an independent global network with 18 offices in 14 countries (across Europe, Asia, US, Latin America, Africa and EMEA), and we work with some of the world's largest brands, such as Samsung, L'Oréal and Sanofi. Our 1.500+ people are experts in data consulting, data marketing and digital activation, and our teams work together to help our clients innovate effectively. We use proprietary cutting-edge AI technologies and an agile MLOps methodology to deploy AI projects rapidly, scale efficiently, and guarantee success. Our Global Customer Data Ecosystem Advisory practice enables our clients to establish best in class ecosystems including Customer Data Platforms, Consent Management Platforms, CMS, DAM, Marketing Automation and more. In performance marketing we cover the entire spectrum: programmatic, SEA & shopping, SEO, social, CRM, retail media, affiliate marketing. Artefact has been active in the affiliate market since 2004. We currently manage more than 20 advertisers from various industries in over 20 countries. We have a broad network of local and international contacts and we know and master the network and technology standards.
Blumetra Solutions
Blumetra is a pioneering data transformation partner, delivering advanced solutions for enterprises leveraging cloud, analytics, and digital technologies. We provide end-to-end data services, from Data Warehousing & Data Management, Master Data Management (MDM), Data Governance & Strategy, Customer Data Platform (CDP) to advanced analytics and business intelligence etc. With our advisory services and solutions we foster enterprise analytics capabilities, monetize data assets, enable insights distribution at scale, and promote organizational adoption, ultimately closing the analytics value circle and driving business growth.
Bounteous
Bounteous partners with organizations to deliver best-in-class solutions. Drawing on our expertise in strategy, design, engineering, analytics, and marketing, we work in a way that considers the whole business for the long term. By engaging across disciplines, we collaborate with clients to create rich, relevant customer experiences that drive results. We built our business on pillars of integrity, discipline, and excellence. These values are reflected in our work and our culture; for the past 20 years, we have worked with global brands and innovative startups, bringing together diverse teams of talented people to change the way companies do business. As the digital space evolves, our team of problem solvers, design thinkers, and technology educators continues to bring passion and skill to everything we do.
Brooklyn Data Co
Brooklyn Data Co. provides the technical skills, experience, and leadership to deliver best-in-class data capabilities. That means we act as an extension of your organization–collaborating in real-time with your data team and stakeholders, flexing to provide support in the areas you need most.
ContinuumGlobal
ContinuumGlobal helps forward-looking brands to hyper-personalize their marketing at scale through data, technology and cost-effective marketing infrastructure. We provide our clients with the tools and teams to promote and nurture their brands in the era of digital transformation.
fifty-five
At fifty-five, we offer a unique blend of consulting expertise, technical skills, and marketing know-how to deliver data-driven solutions that elevate customer experience and drive business success. We start by taking a holistic view of your business—understanding your goals, challenges, and opportunities, as well as the customer journey at every touchpoint. From there, we design solutions that not only meet your unique requirements but also enhance the experiences of your customers. Our mission is to empower your business with technology that aligns with your objectives, delivering seamless, impactful customer experiences that build loyalty and drive growth. Every recommendation we make is focused on supporting both your business and your customer’s success. As the data and AI innovation pillar of The Brandtech Group, our clients also have access to further cutting-edge tech and tech-enabled marketing capabilities, and inside access to those companies and their leaders.
Hakkoda
Hakkoda is a Snowflake System Integrator and managed service provider that helps you get your data house in order and keep it that way, so you can use it to create the next big thing. We provide the talent you need, in a model that works the way the cloud works, so you can move faster and build for tomorrow. With scalable teams of Snowflake specialists and on-demand onboarding, governance, enablement and training, Hakkoda helps you navigate the shift from human to machine decisioning and so you can realize the entire value and power of your data sooner. Wherever you are on your data journey, Hakkoda’s got your back.
Hansa Marketing
Hansa is a CDP agency that helps companies make their email more data-driven so they can create better customer experiences and keep customers buying.
Hillside Group
The Hillside Group offers specialized marketing platform solutions focused on multi-channel campaign management, marketing analytics, and business intelligence. They work with platforms such as Adobe Experience Cloud, Zeta Marketing Platform, and Salesforce Marketing Cloud to provide tailored, cost-effective solutions. Their services ensure quick implementation and empower clients to maintain control and flexibility in their marketing operations. For more details, visit The Hillside Group [https://thehillsidegroup.com].
Merkle
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of personalized customer experiences across platforms and devices. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. For more information, visit www.merkle.com.
Protiviti Inc.
Protiviti is a global consulting firm with 11,000 employees delivering expertise in technology, digital transformation, AI, and analytics. Protiviti Digital specializes in designing and implementing impactful brand experiences and digital campaigns that drive business goals. As a Zeta Marketing Platform implementation partner, our martech experts leverage data, insights, and automation to connect clients with their customers at the right time, across any channel. With a global reach and partnerships with best-in-class technology platforms such as Snowflake, AWS and Microsoft, Protiviti helps organizations future-proof their brands and achieve scalable growth.
Ragnarok
As the leading personalization marketing agency and MarTech systems integrator, Ragnarok has delivered exceptional results since its inception in 2012. Our expertise in MarTech tooling, strategy, and execution has led to the successful delivery of over 500 projects across a range of industries, including e-commerce, healthcare, fintech, media, and transportation. We take pride in our unique approach of combining cross-channel marketing with MarTech consultation, offering our clients a more holistic approach to building and enhancing personalization in their marketing programs. Our team comprises professionals from across the globe, bridging the gaps between strategy, data, and technical consulting.
RPE Origin
Marketing is constantly evolving. As marketing evolutionists, we’re at the forefront of a new way to think about email and how it connects to everything in the marketing ecosystem. We deliver smart strategy, solid execution, and data analysis to fuel continual success. RPE Origin is the only full service, email agency in the space. In working with Enterprise companies over the last 20 years, we've optimized their creative, production, integrations, email/CRM strategies, ESP/CDP Migrations and RFP services to bring them greater success. At every level, email marketing takes work. Hard work. Our team can help you accelerate your vision, connect with the end user, and ensure that every communication is comprehensive in it's reliance on data. We make email easier, faster and more intelligent. We aim to be an indispensable partner for marketers who rely on email for success. Our entire team can be your resource to move from simple email to sophisticated strategies that increase your ROI through a cross-vertical, data-centric approach.
Slalom
Slalom is a next-generation professional services company creating value at the intersection of business, technology, and humanity. With our fiercely human approach, we deeply understand our customers—and their customers—to deliver practical, end-to-end solutions that drive meaningful impact. Backed by over 700 technology partners, our nearly 12,000 team members in eight countries and 49 offices help people and organizations dream bigger, move faster, and build better tomorrows for all. We’re honored to be consistently recognized as a great place to work, including being one of Fortune’s 100 Best Companies to Work For eight years running. Learn more at slalom.com.
Snowflake
Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 12,000 customers around the globe, including hundreds of the world’s largest companies, use Snowflake’s AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at snowflake.com (NYSE: SNOW).
Solvenna
Solvenna is a consulting firm specializing in marketing, data, and analytics solutions. We empower teams to unlock actionable insights, make smarter decisions, and turn untapped potential into measurable results. During this time of digital transformation, the speed in which companies are able to acknowledge and act upon new information from their customers across platforms and channels is the ultimate competitive differentiator. But you already knew that. Why do you need us? Because we have focused on this area for the past 20 years and have an extremely strong track record for “getting things done”. Our consulting teams are fixated on delivering real results that help improve your business outcomes. Let us help your teams utilize your data and drive growth like never before.
Stensul
The Stensul Email and Landing Page Creation Platform™ dramatically reduces creation time - by up to 90% - so teams can better focus on improving performance. Stensul makes this possible by streamlining the collaboration process and simplifying email creation for all stakeholders in one platform.
Tap CXM
We believe businesses do best when they focus on delivering valuable, connected customer experiences. Whether you need help enabling hyper-personalised journeys, unlocking the potential of Zeta Marketing Platform or streamlining your operations, we’ll help make it happen. Our customer-centric solutions are designed to bring measurable value to your audiences and your organisation. With offices across three continents and a roster of clients operating all over the world, we blend global expertise with a personal touch, embedding our people into your teams to achieve the best results. If you're ready to elevate your customer experience and bring the kind of consistency that builds loyalty and ROI, let’s talk.
Transparent Partners
Transforming into a data-driven organization is highly complex and presents many challenges along the way. We help teams across marketing, sales, product, data and technology work better together to unlock the full potential of their consumer data, accelerate progress in achieving their business goals, and demonstrate success.
Velir
At Velir and Brooklyn Data Co., we redefine digital strategies by seamlessly integrating creativity and technology with the power of data. With over two decades of experience and a team of 250+ passionate professionals, we bring extraordinary data-driven capabilities to drive your organization's success. We provide the technical skills, experience, and leadership to help organizations better manage, understand, and act on data.
Wpromote
Wpromote is an award-winning marketing agency that leverages the powerful combination of best-in-class marketing experts with proprietary technology to drive transformative growth for our clients. We specialize in creating and deploying holistic, agile, digital-first marketing strategies for major brands like Whirlpool, Quickbooks, Samsung, Spanx, TransUnion, and more. Our mission is to redefine performance marketing to focus on business impact, not just channel KPIs. We help brands Think Like A Challenger and challenge the status quo while driving long-term, sustainable growth across the entire funnel, taking an integrated approach to media planning from converged TV and organic marketing to paid search and social and beyond. We are Adweek’s fastest-growing digital agency, but the real story behind our success is our people. We have built a workplace that ensures the best talent in the industry is working for our clients, empowered by Polaris, our enterprise-grade marketing platform. Our profit-focused, data-driven approach means our clients are prepared for the massive changes facing the industry and ready to capitalize on new opportunities ahead of the competition.