Transparent Partners
Chicago, Illinois, United States
Athena by Zeta
Athena by Zeta™
Athena by Zeta is the first conversational super-agent built for marketers—powered by proprietary data, contextual intelligence, and seamless integration with the Zeta Marketing Platform.
A New Era of Marketing
Athena by Zeta is a superintelligent agent that informs and takes action, changing how marketing leaders drive growth.
Products
Zeta Marketing Platform
Unified data and AI in one platform, across all your marketing channels. Get predictable growth, real results, and clear ROI.
- Zeta Marketing Platform Overview Create AI-powered experiences that drive customer engagement and growth.
- Customer Data Platform Unify customer data and identity to power real-time personalization.
- Customer Messaging Orchestrate real-time, personalized communication across owned channels.
- Customer Loyalty Power loyalty and build lifetime customer engagement.
- Omnichannel Activation Drive acquisition and campaign execution across paid channels.
- Analytics & Attribution Measure and optimize performance with unified insights.
- Publisher Cloud Boost revenue by turning anonymous users into addressable audiences.
Solutions
Solutions
Discover how leading brands achieve breakthrough results with Zeta. Explore AI-powered marketing solutions tailored to your business goals and see the measurable impact you can expect from partnering with an industry-leading AI marketing platform.
Forrester Total Economic Impact™ Study
Learn how brands grow customers, boost revenue, and cut costs with Zeta.
Industries
Industries
Leading brands across industries use Zeta’s AI-powered marketing solutions to drive profitable customer growth. Explore industry-specific solutions designed to improve targeting, engagement, and performance and see the measurable results you can achieve.
Resources
Resources
Access expert insights, proprietary research, and resources designed to help you know more, drive growth, and prove results.
About
About
Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.
Our People Are the Pulse of Zeta
Join our culture committed to building innovators and future leaders.
Zeta Live
Zeta Live
Explore Zeta Live highlights from past events and get everything you need to know about our flagship conference, where Zeta connects, shares expertise, and helps brands grow.
Resources
Services
- ESP Setup & Configuration
- IP Warming/ SMS Provisioning
- Campaign Strategy & Execution
- Data Warehouse Management
- CDP Setup & Configuration
Transparent Partners is a certified Zeta Global partner
Transforming into a data-driven organization is highly complex and presents many challenges along the way. We help teams across marketing, sales, product, data and technology work better together to unlock the full potential of their consumer data, accelerate progress in achieving their business goals, and demonstrate success.
"Working with Transparent Partners was different than working with most consultants. They didn’t just tell us what to do, worked with us to get it done, and made my entire team smarter and more effective marketers. They helped me develop a digital first operating model, AND helped re-organize my team based on a new model. Transparent Partners doesn’t just know technology, they know the skill sets, processes and change management needed."
Erica Hissong
VP, Marketing at Elevance Health