Athena by Zeta

Athena by Zeta™

Athena by Zeta is the first conversational super-agent built for marketers—powered by proprietary data, contextual intelligence, and seamless integration with the Zeta Marketing Platform.

A New Era of Marketing

A New Era of Marketing

Athena by Zeta is a superintelligent agent that informs and takes action, changing how marketing leaders drive growth.

Products

Zeta Marketing Platform

Unified data and AI in one platform, across all your marketing channels. Get predictable growth, real results, and clear ROI.

Solutions

Solutions

Discover how leading brands achieve breakthrough results with Zeta. Explore AI-powered marketing solutions tailored to your business goals and see the measurable impact you can expect from partnering with an industry-leading AI marketing platform.

Forrester Total Economic Impact™ Study

Forrester Total Economic Impact™ Study

Learn how brands grow customers, boost revenue, and cut costs with Zeta.

Industries

Industries

Leading brands across industries use Zeta’s AI-powered marketing solutions to drive profitable customer growth. Explore industry-specific solutions designed to improve targeting, engagement, and performance and see the measurable results you can achieve.

Customer Success Stories

Customer Success Stories

Find real customer stories showing measurable growth with Zeta.

Resources

Resources

Access expert insights, proprietary research, and resources designed to help you know more, drive growth, and prove results.

ZetaVation

ZetaVation

Learn how Zeta is helping you achieve the impossible, every day.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

Our People Are the Pulse of Zeta

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Zeta Live

Zeta Live

Explore Zeta Live highlights from past events and get everything you need to know about our flagship conference, where Zeta connects, shares expertise, and helps brands grow.

Zeta Live 2026

Zeta Live 2026

Your backstage pass to all sessions from this year’s event.

Partners in the Future of Marketing

Zeta’s network of industry-leading technology and solution partners keeps the Zeta Marketing Platform and our customers ahead of the curve in this dynamic digital landscape.

Predict. Personalize. Perform.
SOME OF OUR TRUSTED PARTNERS
System Integrators Tech Partners Integrations
Snowflake

Snowflake

Snowflake shatters barriers that prevent organizations from unleashing the true value from their data. Thousands of customers around the world mobilize their data in ways previously unimaginable with Snowflake’s cloud data platform — a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Snowflake provides the near-unlimited scale, concurrency, and performance our customers in a variety of industries want, while delivering a single data experience that spans multiple clouds and geographies. Our cloud data platform is also the engine that drives the Data Cloud — the global ecosystem where thousands of organizations have seamless and governed access to explore, share, and unlock the potential of data. Learn how you can mobilize your data at Snowflake.com.
Airship

Airship

Airship delivers brilliant messages in the moments that truly define your brand. Send meaningful messages at every stage of the customer lifecycle. SMS, push and more. Businesses that derive value from data have always had an edge over the competition and continue to do so even today. In order to leverage the value of data and be able to offer connected customer experiences, companies have started embracing digital transformation by adopting new technologies and opening doors to new integrations and acquisitions. The kind of integrations that enable users to connect faster and streamline transactions with their customers, thus improving the ease of doing business, is the kind that you need! To that end, the Zeta Marketing Platform has partnered with AIrship to send across push notifications that matter!
Amazon Web Services (AWS)

Amazon Web Services (AWS)

Whether you're looking for compute power, database storage, content delivery, or other functionality, AWS has the services to help you build sophisticated applications with increased flexibility, scalability and reliability. Revolutionize your business processes with Workato and AWS SageMaker through deep technical integrations focused on solving mission-critical enterprise use cases (like reducing customer churn).
Movable Ink

Movable Ink

Movable Ink personalizes every customer engagement through automation and artificial intelligence. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and achieve the optimal customer experience. Headquartered in New York City with 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, and Australia. Movable Ink Studio automatically transforms data into personalized content across touchpoints—helping brands deliver more relevant customer experiences, improve financial performance, and boost marketer productivity. Learn more at movableink.com.
Snowflake

Snowflake

Snowflake shatters barriers that prevent organizations from unleashing the true value from their data. Thousands of customers around the world mobilize their data in ways previously unimaginable with Snowflake’s cloud data platform — a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Snowflake provides the near-unlimited scale, concurrency, and performance our customers in a variety of industries want, while delivering a single data experience that spans multiple clouds and geographies. Our cloud data platform is also the engine that drives the Data Cloud — the global ecosystem where thousands of organizations have seamless and governed access to explore, share, and unlock the potential of data. Learn how you can mobilize your data at Snowflake.com.
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