Athena by Zeta
Athena by Zeta is the first conversational super-agent built for marketers—powered by proprietary data, contextual intelligence, and seamless integration with the Zeta Marketing Platform.
Athena by Zeta is a superintelligent agent that informs and takes action, changing how marketing leaders drive growth.
Products
Unified data and AI in one platform, across all your marketing channels. Get predictable growth, real results, and clear ROI.
Solutions
Discover how leading brands achieve breakthrough results with Zeta. Explore AI-powered marketing solutions tailored to your business goals and see the measurable impact you can expect from partnering with an industry-leading AI marketing platform.
Learn how brands grow customers, boost revenue, and cut costs with Zeta.
Industries
Leading brands across industries use Zeta’s AI-powered marketing solutions to drive profitable customer growth. Explore industry-specific solutions designed to improve targeting, engagement, and performance and see the measurable results you can achieve.
Resources
Access expert insights, proprietary research, and resources designed to help you know more, drive growth, and prove results.
About
Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.
Join our culture committed to building innovators and future leaders.
Zeta Live
Explore Zeta Live highlights from past events and get everything you need to know about our flagship conference, where Zeta connects, shares expertise, and helps brands grow.
Artefact is a global data-driven services company specialising in consulting for data transformation and digital & data driven marketing. We help companies transform data into business impact by delivering tangible results across the entire value chain. Our approach is unique. We sit at the intersection of consulting, marketing and data science, and our data-driven solutions put consumers at the heart of companies’ digital transformation strategies. Artefact is an independent global network with 18 offices in 14 countries (across Europe, Asia, US, Latin America, Africa and EMEA), and we work with some of the world's largest brands, such as Samsung, L'Oréal and Sanofi.
Our 1.500+ people are experts in data consulting, data marketing and digital activation, and our teams work together to help our clients innovate effectively. We use proprietary cutting-edge AI technologies and an agile MLOps methodology to deploy AI projects rapidly, scale efficiently, and guarantee success.
Our Global Customer Data Ecosystem Advisory practice enables our clients to establish best in class ecosystems including Customer Data Platforms, Consent Management Platforms, CMS, DAM, Marketing Automation and more.
In performance marketing we cover the entire spectrum:
programmatic, SEA & shopping, SEO, social, CRM, retail media, affiliate marketing.
Artefact has been active in the affiliate market since 2004. We currently manage more than 20 advertisers from various industries in over 20 countries. We have a broad network of local and international contacts and we know and master the network and technology standards.