Airship

Airship delivers brilliant messages in the moments that truly define your brand. Send meaningful messages at every stage of the customer lifecycle. SMS, push and more.

Businesses that derive value from data have always had an edge over the competition and continue to do so even today. In order to leverage the value of data and be able to offer connected customer experiences, companies have started embracing digital transformation by adopting new technologies and opening doors to new integrations and acquisitions. The kind of integrations that enable users to connect faster and streamline transactions with their customers, thus improving the ease of doing business, is the kind that you need! To that end, the Zeta Marketing Platform has partnered with AIrship to send across push notifications that matter!

To create and adapt powerful app experiences that accelerate customer understanding for next-level personalization to capture more business value for everyone involved, Zeta has partnered with Airship, a leader in the space of push notifications with proven scale and a significant integration footprint. With this, we are leapfrogging our mobile app strategy and in no time, expanding to deliver data-driven personalized experiences to you all. Owing to this integration with Airship, you now have a multitude of options for push notification solutions to choose from:

• Deliver and report on mobile push messages
• Send push notifications to Android or iOS through the familiar interface of building Broadcast Campaigns or Experience Builder
• Retrieve push notification events and track your campaign’s performance through Report Builder

Airship Identifier Support

• Anonymous app users are tracked using Airship’s Channel ID. When a new Channel ID is detected by ZMP we create a ZMP User and a BSIN for that user, and we set the Channel ID as a contact.
• Known users are tracked using Airship’s Named User ID. When a Named User ID is detected by ZMP, we use the Channel ID to look up the ZMP user profile and set the User ID to the Airship Named User ID.
• Note that if a user logs out of your app, Airship may stop including the Named User ID in their event stream. In this case, we will continue to tie events to the ZMP User associated with the Named User ID by leveraging the Channel ID. When a Channel ID is switched to a new Named User ID we remove the Channel ID from the old ZMP User and attach it to the new ZMP User.
• When sending messages through Airship, we pass all of the Channel IDs we have for each user. This ensures the best possible deliverability through Airship.
• ZMP also collects and stores mobile advertising IDs (IDFA/AAID) when they are present in the event stream. These are stored in a user property called z_maids.