NEWS: Zeta Increases 2025 and 2026 Guidance Following Completion of Marigold Acquisition. Read more
Athena by Zeta
Athena by Zeta™
Athena by Zeta is the beginning of a new era in marketing . T he first superintelligent agent built for marketers —powered by proprietary data, contextual intelligence, and seamless integration with the Zeta Marketing Platform.
Athena by Zeta Overview
Zeta Answers
Zeta Identity
Zeta Data
AI Agents
AI Orchestration
Platform & Products
Zeta Marketing Platform
Unified data and AI in one platform, across all your marketing channels. Get predictable growth, real results, and clear ROI.
ZMP Overview
AI-powered customer experience
Omnichannel Activation
Drive acquisition and campaign execution across paid channels
Customer Data Platform
Understand and recognize customer identity
Analytics & Attribution
See results as they happen
Customer Messaging
Orchestrate real-time, personalized communication across owned channels
HIRO for Publishers
Turn anonymous traffic into revenue
CTV
Programmatic Display
Email Advertising
Mobile Messaging
Email Messaging
Use Cases
Learn how leading brands are achieving the impossible with Zeta. Explore the solutions we offer by industry and by business objective and discover the impact you can expect when working with an industry leader.
Retail
Travel & Hospitality
Financial Services
Publishers
Media Agencies
All Industries
Acquisition
Customer Growth
Retention
Resources
Use these tools and insights to better understand the value of Zeta and learn how you can improve your marketing outcomes and experiences.
Resource Center
Original research, intelligence, and expert advice only Zeta can provide.
Customer Success Stories
Discover how leading brands turn strategy into impact with Zeta.
Zeta Economic Index
Consumer attitudes and activities revealed by our proprietary Data Cloud.
Zeta Results Calculator
Learn how Zeta can lower your total cost of ownership over time.
Responsible Data Practices
Resource to help navigate responsible data and privacy management.
About
Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.
Our Story
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Life at Zeta
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